Tuesday, December 7, 2010

Christian Louboutin in China

Christian Louboutin Boots
Christian Louboutin is a man with a China plan. The famed French cobbler of the stars wants to paint China's soles red with the ambitious goal of opening five stores within the next three years.
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The first will open in Beijing in June 2011. Following in the footsteps of the Capital's flagship will be Shanghai's very own Louboutin lair completed a few months later.
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To make sure his entrance into the market is flawless, Louboutin completed extensive market research within China.

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He revealed his discovery in an interview with Bloomberg, “Asians don’t like very high heels with pointy shoes and prefer rounded toes." As for materials, "Fabric is more popular in France, where women have linen shoes, but not in China. In China, when the shoe is made expensive, they expect much more leather.” Actually, Mr. Louboutin, our own research concluded that your plastic and pleather heels with pointy toes and sky-high stems are already selling very well on Taobao and at fake markets. We're just sayin'....

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