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Fashion blog Stylelikeu has enjoyed a cult following of die-hard creatives in its short existence, but now it’s going mainstream: The Huffington Post style section just syndicated it, and a Stylelikeu coffee table book goes on sale April 5.
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That’s big news for the New York-based site, which gets 1.2 million page views a month. HuffPo style gets near 40 million, according to a Stylelikeu spokesman. But the partnership doesn’t mean founders Elisa Goodkind and Lily Mandelbaum will forsake their devotion to all different types of people–not just PYTs–who express themselves through clothing.
louboutin sandals“Part of the power of the site and part of the power of making people feel happy within themselves is equating everyone who has a story to tell and who is open and collaborative and creative and thinks for themselves,” Goodkind says.
“We’re looking for someone who doesn’t buy into things outside of themselves. It’s that person who if you see them walking down the street there’s just something. Like if you saw another person in that outfit it might not attract you in the same way that person does, because there’s something about who they are in the clothes rather than what the clothes are.”
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Most of the people featured on Stylelikeu are super-stylish street kids, New York-based designers, stylists and fashion-world insiders. Lately though we’ve seen names pop up that may be more recognizable to middle America. (Mandelbaum says they’ll remain equal-opportunity bloggers: “If they’re well-known, that’s great. If they’re not well-known, that’s awesome as long as they have good style and they’re individual and they have something to say about it.”)
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The latest installment features a pom-pom clad Alexandria Hilfiger (top) showing us Andes-inspired trimmings, Lanvin jewelry and Christian Louboutin shoes. She also talks about taking sartorial inspiration from India, Afghanistan, Turkey and France.
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Crucial to her look, she says, is defining it apart from her father Tommy’s work.
“I didn’t want to be my father’s daughter,” she says. “The stereotypes that are placed on you when you have a certain family or background are so harsh and most of the time untrue. I always try to stay away from that.”
discount louboutin sandalsIt may be difficult to maintain that separation, at least in the press–Hilfiger is launching her own clothing line early next year.
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