Wednesday, December 15, 2010

Swizz Beatz Teams Up With Reebok For New Shoe

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Swizz Beatz has teamed up with Reebok for his very own sneaker. The producer shared a picture of the prototype via Twitter last week and said he's excited for the design.
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"THE samples came in Wheww SWIZZ & REEBOK are about to change the game 2011 stay tuned," Swizz wrote. "SWIZZ X REEBOK 2011 stay tuned!! THE WORLD IS READY 4 CHANGE SO HERE WE COME!!!!! REEBOK IZ BACK," he later added in an all-caps tweet.

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The collaboration with Reebok isn't Swizz Beatz's first foray into design. The rapper/producer previously designed a pair of gold-studded men's sneakers with French design group Christian Louboutin. Last month he also announced that he has teamed up with luxury car company Aston Martin to design a custom car.

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Back in February, Swizzy explained to MTV that he intends on moving beyond the music industry and hopes to establish his own personal brand.

"This year, I'm just graduating the whole Swizz Beatz brand. I'm going more Kasseem Dean, which is my government [name]," he explained.
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"Kasseem Dean is the guy that travels all around the world, that deals with art, that does all the philanthropic work, that's scoring movies, that's doing clothes with major designers. All those things fall under the Kasseem Dean category."

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