Thursday, December 9, 2010

Sales of killer heels quadruple

Christian Louboutin
British women swap comfort for 12cm-plus heels as huge interest in celebrity fashion drives profits


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According to the old adage, hemlines rise and fall with the stock market. And the same can now be said about high-heeled shoes, with evidence that British women are happily foregoing comfort for chic with ever-higher killer stilettos.
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Designer shoe retailer Kurt Geiger – whose skyscraper heels are favoured by pop stars such as Cheryl Cole and Katy Perry – revealed today that sales of its highest heeled shoes have quadrupled this year as huge interest in celebrity fashion has driven sales and profits.
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Despite the gloomy outlook for consumer spending, the international footwear group is predicting a strong Christmas in the UK as consumers shop for designer footwear in preparation for the festive party season.

Explaining why women are splashing out on vertiginous heels of 120mm and higher, the company's creative director Rebecca Farrar-Hockley, said: "Shoes are better than underwear at transforming the shape of your body and the higher the heel the bigger the impact. The Kurt Geiger fashionistas want to replicate the look of their favourite celebrities and models and if one of our shoes is seen on a show like The X factor then there is an immediate surge in sales. We are seeing heels getting even higher in the run up to the party season."
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The trend is also being seen at the London department store Selfridges, where sales of its most expensive and exceptionally high party shoes, Christian Louboutin's Bridget's Back ankle bootie – retailing for £2,325 – surged after being worn by Kylie Minogue on The X-Factor earlier this month.
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The silver leather studded and encrusted shoe boasts a seven-inch heel and flew out of the store following Kylie's performance. There was a waiting list while stocks were replenished, but new stocks have arrived this week in time for the party season.
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A spokesperson for Selfridges said: "High heels will always prevail as the ultimate party shoe, and this season is no exception."

Elsewhere on the High Street and at more affordable prices, sales of high party heels at Peacocks – starting at £22 – are up 10% on the week. The best seller is a high-heeled party shoe boot, but sales of five-inch plus designs have doubled year on year. A Peacocks spokeswoman said: "Customers are attracted to a shoe boot's dual purpose, you can wear them for Christmas, and beyond, as they look just as great with a party dress as they do with jeans and a jumper in January."
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Shoe chain Dune also said high heels were out-selling other styles of court shoes and sandals. Christmas party styles complete with bling like crystal detailing and in high quality pony skins are among the retailer's strongest sellers. It highest heel is 135 mm (including platform), and celebrities such as Christine Bleakley and The Saturdays have been seen in its shoes.

In 2009 the late fashion designer Alexander McQueen famously sent his models down the catwalk wearing now notorious ten-inch-tall stilletoes, which were later spotted being worn by the likes of Daphne Guinness and Lady Gaga. Not surprisingly, there have been few copies of such over-the-top footwear on the High Street.
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Neil Clifford, chief executive of Kurt Geiger, said: "With the fantastic surge in sales last week, a 30% increase in like for likes compared with 2009, we anticipate Christmas trading to be strong across our entire business as we provide the international fashionistas with the most on trend footwear in the lead up to the party season. 2010 has been an excellent year to date for the company."
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Other major style trends noted by the group are shearling boots (50% increase on last year's sales), red shoes and lace-detailed shoes, both doubling their sales sales compared with the same period in 2009. Its highest heels this season are a precarious 140mm, retailing for about £140. Next season, seventies-inspired wedge shoes will have heels up to 160mm.
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Each additional centimetre in heel height increases price by 20%

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