Thursday, December 9, 2010

Vivi G., Sam Edelman women’s shoe salons open at 150 Worth

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The country-pop singer-songwriter Shania Twain, is like many women nowadays when it comes to footwear, being of the mind, at least according to the lyrics of her recent release Shoes, that “a girl can never have too many of ’em.”
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With the addition of two new women’s shoe salons on the island, both at 150 Worth, the range of female footwear offerings is, of course greatly expanded this season.
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What the Vivi G. and Sam Edelman shop introduce to the market are stylish pumps, sandals, boots and flats that appeal not only to fashionably minded sole seekers, but to budget-conscious shoppers as well.
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Prices for a pair of kicks at either store are hardly at the bargain-basement, mass-retailer level, and each shoe purveyor considers their merchandise to be of the highest quality and up to luxury-category standards — and comparatively “affordable” when women’s designer-label shoes from such well-known makers as Manolo Blahnik, Christian Louboutin and Jimmy Choo usually require an investment of $500 or more.
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Arthur Weiner, of Arthur Weiner Enterprises, the Coral Gables retail management company that oversees leasing at 150 Worth, considers both shoe retailers to be luxury boutiques, appropriate as tenants in the Goodman Co.-owned island shopping center alongside Gucci, Saks Fifth Avenue, Louis Vuitton and other high-end stores.



louboutin sandals“It is great to see two more stores taking up residence on the Avenue,” said Sherry Frankel, president of the Worth Avenue Association of merchants. “They both have great assortments that are up to the Palm Beach standard of quality and high style, but they also offer tremendous value, without having to wait for sales to snatch up a pair of trendy shoes.
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“That’s something relatively new on the Avenue,” Frankel said. “The concept of affordable luxury.”

Shoe Mecca

Palm Beach’s Vivi G. is the third location for the multi-brand footwear and accessories boutique owned by Sherri Guggenheim, who has been a part-time island resident for the past quarter century. Two and a half years ago, Guggenheim started up Vivi G., having never been involved in retail from the selling side. Her first two shops are in Glen Mills and Wayne, Pa.
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“I was a woman of leisure,” she said. “I’ve been power shopping with Jenny, my daughter, now 27 who works with me in the business, since she was in a stroller.

“I always wanted a boutique in Palm Beach,” Guggenheim said. “This is a shopping mecca — and I felt it was the right time to open here, as we can offer something for just about every woman at every price point.”

Shoes are the primary focus of Vivi G., along with assortments of handbags and accessories, including fashion and designer jewelry from Lee Angle, Alexis Bittar, Stephen Dweck and Vaubel.
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Guggenheim works in partnership with Delman, and offers a wide range of styles from the venerable shoe company, including many models made especially for Vivi G. “So far, the number one seller here has been Delman’s boots,” Guggenheim said.
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Shoes from Diane Von Furstenerg, Kate Spade, French Sole, Elaine Turner, Rebecca Minkoff and other designers are also featured. Shoes start at about $150 a pair, with a top price of about $750.

Handbags from Rodo, Carlos Falchi, Beirn and other makers cost $250 to $5,000.


discount christian louboutin sandals“We can provide what all the girls need from day into evening,” Guggenheim said. “And they won’t have to pay $600 for entry-level shoes.”

Sole mates

Sam Edelman just debuted his first namesake boutique at 150 Worth. A 35-year shoe business veteran, Edelman and his wife, Libby, with whom he’s worked for 27 years, sold their very successful Sam & Libby brand in 1996 and in 2004 launched the Sam Edelman line. The company was later acquired by global footwear firm Brown Shoe, which also owns the Famous Footwear retail chain and brands such as Naturalizer, Dr. Scholl’s, Via Spiga and Buster Brown.
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The first Sam Edelman shoe boutique came about when Murray Goodman, president of the Goodman Co., whose daughter has been a friend of the Edelmans for many years through the equestrian circuit in the Northeast and in Wellington (where the Edelmans have had a winter home since 1996), heard about a brand that was outselling Prada and other major designer shoe labels at a noted retailer in Nashville. Goodman thought it would be a great idea to bring such a label to the island market, and when he realized that he knew the Edelmans himself, encouraged them to open at 150 Worth.

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